Email Marketing Services

Excel at the building, reaching and influencing email audiences. 

Email Marketing is not usually considered an important part of a marketing strategy. However, as an email marketing company in Tampa and an advertising agency in Tampa with many years of experience, we can definitively say that marketing success is majorly dependent on the size and quality of your opt-in email database.

At Phoenix Agency, an email marketing company Tampa, we possess a deep understanding of buyer personas and the customer journey. Our team is trained to:

  • Segment and manage audience lists.
  • Develop personalized content.
  • Run and optimize automated email campaigns.
  • Provide insight into performance reports.
  • Proactively stay in front of audiences with relevant messages.
  • Continually adapt activities to meet business goals.
  • Lead scoring.
  • Lead management.
  • List building.

Why Hire Phoenix Agency?

  • We provide email marketing services with personalized content developed by our copywriters.
  • We keep an open communication with our customers to ensure that we can continuously adapt our activities in order to meet their business goals.
  • Before carrying out an email marketing strategy, our professionals send out pre-campaign tests to uncover problems before actually implementing the strategy.
  • Our team of professionals that provide email marketing services understand that in the testing phase, many variables such as design, format, copy style, subject line, offers, content types, personalization, product categories, etc. need to be addressed. We work hard to provide the best in every component of email marketing.
  • Our team understands that when we provide email marketing services, we need to focus on end goals such as revenue per mail, conversion rates, whether desired action was taken on time or not, etc. instead of focusing on metrics such as click through and open rates.

Strategies for Email Marketing

Email marketing strategy is simple when broken down and successful when implemented correctly. This means that the strategies used to market your business must target your business directly.

The biggest, and most underused, advantage of using email as a marketing strategy is the personalization and segmentation aspect of emails. Using the personalization elements of custom subject lines, articles, offers, showcased products, and following emails dependent on recipient’s actions, can make your email marketing stand out amongst the other emails in your recipients inbox which is essential for potential business.

As an email marketing agency, we understand that our email campaigns are not only about gaining new customers, they’re about taking care of old ones too. Customer loyalty is one of the most important aspects of continuing a successful business. Trust between marketer and customer can be built by making things such as frequency proposition, content type, and privacy policies clear from the start. Engage with your customers frequently through email campaigns to keep up your social presence, excite your customers, and remind them that you haven’t forgotten about them.

Almost fifty percent of email lists become inactive and therefore useless—don’t let your email list be apart of that statistic. With an email marketing plan from Phoenix Agency, your business success can be achieved through resources, budgeting, and strategic plans of action. Utilize this important marketing tactic today and watch your customer base grow.