Public Relations (PR)

Build relationships and enhance communications.

PR encompasses any activity, online or offline, designed to improve communications and build relationships. This includes, but is not limited to, analyst, blogger, community, employee and media relations; crisis communications; and public speaking.

Here is a sample of the activities Phoenix Agency, a marketing agency in Vaughan uses to drive performance:

  • Leverage original content, including case studies, white papers, how-to-books, and e-books to generate media coverage.
  • As a digital marketing company in Vaughan, we monitor media placements and mentions of the brand and organization leaders.
  • Nurture relationships with writers, editors, bloggers and analysts.
  • Deploy press releases to pursue editorial opportunities in media outlets.
  • Place byline articles and guest blog posts.
  • Secure speaking engagements and industry awards.
  • Develop webinars.

A strong communications plan is vital to improving your external relationships with media sources, vendors, and target audiences. Our professional team working out of our marketing agency in Vaughan can help you streamline your communications.

Why Hire Phoenix Agency For Public Relations?

  • Our content marketing agency in Vaughan’s team has extensive experience in leveraging original content, including case studies, white papers, how-to-books, and e-books to generate media coverage.
  • We are constantly monitoring media placements and mentions of the brand and organization leaders.
  • We have nurtured many relationships with writers, editors, bloggers and analysts.
  • We deploy press releases on a regular basis to pursue editorial opportunities in media outlets.
  • We develop webinars to maintain engagement with customers.

Need To Get Noticed? Do Something Craaazy!

Does your business need a boost? Do you feel like you’re just not getting the attention you deserve? Or, do you just want people to recognize your name?

No matter your reasons for wanting more exposure, doing something wacky in front of other people will always get the job done. People may think you’re funny, creative, desperate, or one brick short of a full load. But hey, no matter what people think of you, you’re sure to get some attention, and that’s where success begins.

Pulling a crazy stunt doesn’t have to cost a lot of money. How about renting a lobster or gorilla costume from your local costume shop, then standing on a busy street corner with a sign around your neck? Wave to passing cars, hand out flyers or distribute free samples. At the very least, you’ll make an impression on the minds of several hundred people, arousing their curiosity about who you are and what makes you crazy enough to pull a stunt like that. Who knows… if you’re crazy enough, you just might end up on the local news.

If the local crowd doesn’t interest you, how about doing something outrageous online? Put together a website of crazy video clips (like the ones people email to you all the time), jokes, and cartoons. Register the site with search engines and let fun-seekers check it out. In several prominent places on the site, place a link to your business. Your joke site may not have anything at all to do with your business, but if you’re looking for plain old-fashioned attention, that really doesn’t matter.

Contests can also work wonders for exposure. One local car dealership in my city staged a bad credit contest. They held a free barbecue and invited anyone with poor credit to come by and fill out an application. The contestant with the absolute worst credit of all was given a brand new car. People may have questioned their tactics, but hundreds of people showed up for the contest and free food. So, why not stage a live or online contest of your own? Reward the winner with a prize and plaster your label all over the t-shirts, entry forms, etc.

Above all, remember that if you can make people grin, wonder, shake their heads, or chuckle, they’ll remember you the next time they need a service like yours.

                                                        Samples of Our Success

Implement a Sampling Program and Identify New Markets (Kisko Freezies)

Develop an Online Community for an Association (Knights of Columbus)

Own Your Community (Rugcutterz Danz Artz)