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WHAT THEY NEEDED |  A WAY TO CONNECT WITH ITS MEMBERS

The Knights of Columbus Ontario (KofC) has 550 councils with over 55,000 members. The organization had an archaic method of communication – a semi-annual newspaper – that didn’t allow for proper and timely communication between members & councils, while also lacking a means for updating members with upcoming events & news. The KofC Ontario needed a digital community hub to connect members and their larger parent organization.

WHAT PHOENIX AGENCY DID

1| DEVELOPED A UNIFIED COMMUNICATION STRATEGY

† Introduced 4 online magazines, focusing on the organization’s charitable efforts & news.

† Developed unique portal/website, differentiating the KofC Ontario branches from the parent organization while retaining ties.

† The new platform allowed the community to receive news, events & other communications from different councils while promoting interaction amongst members.

2| CREATED EMAIL DEPLOYMENT CAMPAIGN

† Alerted members both new and old of the changes taking place.

† Phoenix Agency was responsible for the total database of emails, totaling 7000 unique emails that continue to grow.

3| DEVELOPED SOCIAL MEDIA STRATEGY

† Created new Twitter & Facebook accounts with compelling content.

† Increased interactivity with followers and received more “likes” and followers on Twitter.

† Kept followers up-to-date with changes, news and events instantaneously.

4| IDENTIFIED NEW MARKET OPPORTUNITIES

† Phoenix Agency developed a media kit for the KofC Ontario outlining the sponsorship opportunities available to potential sponsors, which helped offset the cost of implementing & maintaining the communications strategy.