Brand Marketing Vaughan

Define, differentiate and deliver.

What is Brand Identity?

Brand Identity is a promise of expectation between business and customer. This expectation can involve product quality, service, price, or a million other things that vary from brand to brand. Brand Identity becomes important because it is the element that will separate your business from your competitors and show your customers why you are special, unique, and worthy of their support.

Brand identity is especially important because it is the foundation upon which your entire organization and marketing campaigns will be built. A strong brand identity alone can position a company above its competition but creating one takes time, money, and effort to develop. It is not a simple task that can be created in a day’s work or as easy as designing a logo and writing a tagline. Brand identity is to show your customer your reason for existing and why they would benefit from it.

Why you need Brand Identity and Marketing.

In today’s world, your brand is shaped by the words and actions of employees, customers, prospects, and others on the Internet. It is defined by experiences and perceptions and clearly identifies what makes your organizations unique. These differences fuel your inbound marketing strategy and help you connect with your target audience.

Why Hire Phoenix Agency?

Phoenix Agency’s experienced marketing experts and branding experts serve as brand strategists and consultants, helping clients establish and deliver in the following areas:

  • Brand image
  • Brand equity
  • Brand messaging
  • Brand monitoring and response strategies
  • Brand identity
  • Brand differentiation strategy
  • Brand development
  • Internet branding
  • Corporate internet branding

Our marketing agency Vaughan brand strategies can create a strong brand identity that will position your company above your competition. Our corporate branding team can get create unity within your company which will strengthen your brand identity as a whole. We will also develop an internal communication program that will consistently promote your brand equity.

How to rework your brand identity.

Successful re-branding involves ”evolution” not “revolution.” Completely changing a brand identity or getting too crazy with rebranding efforts could damage emotional ties and customer loyalties rather than strengthen your current and future business. At Phoenix Agency, digital marketing agency Vaughan, we understand this importance and instead focus on improving your current business through graphics, copy, and agreed upon marketing strategies.

Do your employees believe in your company? Do they feel like they have a vested stake in its success? Companies with solid brand identities can say yes to these questions. Can yours? If not, here are some things you can do with the help of Phoenix Agency:

  1. Get every aspect of your company on the same page. This is absolutely achievable and necessary however, it may be difficult. Our marketing agency Vaughan can help you get all of your departments on the right page in order to communicate one unified, purposeful message.
  2. Promote everyone to the position of brand ambassador: give everyone a common understanding of the company, its mission, and their part in it. They should feel like they have ownership, even if they don’t. Your employees should want to promote your brand.
  3. Reinforce brand values and behaviors. To do this, use the tools you have such as internal communication and, like a good hockey coach, consistently promote these fundamentals until they’re second nature.

Your employees will ultimately determine your success or failure. That’s why it’s so important to have them buy into your company’s brand identity. However, that’s not something that can be forced. You, as leadership, must earn it, which requires effort and expertise. Once you do, you’ll have a company that is full of happy, motivated, and successful brand ambassador employees.

                                                         Samples of Our Success

Implement a Sampling Program and Identify New Markets (Kisko Freezies)

Develop an Online Community for an Association (Knights of Columbus)

Own Your Community (Rugcutterz Danz Artz)