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WHAT THEY NEEDED |  AN IDENTITY WITHIN THE COMMUNITY

Rugcutterz Danz Artz is the largest dance studio in York Region and offers one of the most comprehensive dance programs. Featuring an award-winning staff, Rucutterz has also been voted one of the top 50 schools for dance in North America. The studio has also been a Top Choice Award recipient from 2006 to 2017.

THE GOAL 

To create a marketing campaign on a shoestring budget utilizing guerrilla marketing tactics.

WHAT PHOENIX AGENCY DID

THE SOLUTION 

Rugcutterz dance performances at key festivals throughout York Region.

Free classes for members of the Girl Guides of Canada.

Free classes during physical education sessions in York Region elementary schools.

Performances with a brief introduction at charity and community events to get the Rugcutterz’ name out to the public in an interesting and cost effective way.

When your business becomes a community partner, the business’ name and message can be seen anywhere your target market is. It is very expensive to get this level of exposure through traditional means, but if you commit to implementing one initiative per week, not only will it cost you very little, it will construct a solid foundation for your business to attract new customers.