Our Approach
We’ll Implement a Full-Funnel, Integrated Marketing Approach
To help you solve your challenges, we devise integrated strategies that take a full-funnel approach to marketing—establish a strong foundation, build a brand at the top of the funnel, generate leads and convert sales in the middle, and increase customer loyalty at the bottom.
Builders and Drivers
Phoenix plans and conducts two types of marketing campaigns—builders and drivers.
Builders are recurring campaigns that lay the groundwork for future success. Builder campaigns, such as blogging, PR and social engagement, are designed to create and expand assets on an ongoing basis, and largely support top-of-the-funnel metrics (i.e. visitors, subscribers, reach).
Drivers are campaigns that capitalize on existing assets to generate short-term returns in the middle and bottom of the funnel (i.e. leads, new customer conversions, recurring sales), and are often conducted over one-to-three month periods.
Think of builders as marathons, and drivers as sprints. During the planning process, Phoenix ensures your campaigns align with marketing goals, personas and company milestones.
Phoenix offers a full scale of in-house services to meet your needs. From strategy, creative development, and customer experience, to implementation and performance measurement in traditional and digital media, our wide range of abilities can maximize your ROI and the effectiveness of your campaign.
The benefits of having everything done in-house include:
* Faster workflow and decisions
* Integrated solutions
* Effective cost control
* Efficient project management
* Seamless integrated messaging/imagery
* Your own dedicated team
If you would like to learn more, feel free to contact us.
