At Phoenix Agency, a digital marketing agency in Tampa, we’ll develop campaigns that will cater to your business’ needs. Our team will examine your end goals. The content creators will create personalized content that will guide your audience in every aspect of the buying process. And if clients decide to forgo a purchase this time around, as a Tampa online marketing agency, we’ll keep them informed and interested so that they will always have you in their minds when the time is right for them to engage and convert.
Did you know that the first ‘email campaign’ in history resulted in $13 million worth of sales of Digital Equipment Corporation (DEC) products? This marked the potential of email marketing in 1978 when DEC employee Gary Thurek sent out the first mass email to 400 potential clients through the Advanced Research Projects Agency Network (ARPANET), a network first founded by the United States Department of Defense. Just less than 40 years after 1st email marketing campaign was implemented, it’s still an effective way to get the word out about a company, its products and services.
Some interesting and very promising facts about emails and their use in marketing:
- In 2017, 80% of retail professionals indicate that business to consumer (B2C) email marketing is their greatest driver of customer retention, and social media is next with a 44% retention rate.
- 73% of millennials prefer to receive business communications through email.
- By 2019, there will be an estimated 2.9 billion email users worldwide.
- 28% of consumers would prefer to receive more than 1 email per week.
- In a study of 1 billion emails, emails containing video saw a click-through rate of 96%
A well-executed email campaign by a digital agency in Tampa can do the following things for your business:
- Stay connected with your targeted audience.
- Connect and engage with people instantaneously because almost everyone has an email address that is synced to their mobile phone.
- Measure the effectiveness of an email campaign through the bounce and delivery rates, unsubscribe rates, and open and click through rates. These are extremely helpful in improving a campaign and reaching business goals
- The ability to reach a wide number of people is very inexpensive.
