Despite the obvious success of Instagram, Facebook, and Twitter, email marketing is still considered an effective method to improve sales and communicate with customers. The digital world is constantly changing (not always for the better), and unfortunately, the email marketing component isn’t invisible to any changes. Email addresses, spam regulations, and the type of content your audience engages with are ever-changing, meaning your email marketing list should be updated routinely.
Email marketing lists contain significant information, specifically open rates, purchase patterns, and email addresses. Such information requires constant updating, ensuring your busing benefits from an effective list. Certain practices help modify your list, keeping it up-to-date and relevant.
The quality of your followers is much more important than a number of subscribers your list may have. It’s great to determine which followers are intrigued by your content, and actually engage them with marketing emails. Providing your subscribers with an option to cancel their subscription is an excellent method to filter through any users who may no longer be interested in continuing their subscription. Even if they decide to opt out, it doesn’t mean they can’t be beneficial. Asking questions as to why they canceled their subscription will help you moving forward.
Inactive subscribers have a negative impact on your email marketing campaign. You should consider removing any users who haven’t opened or clicked on a link for six months or longer. It’s important to build your list of subscribers, but only if your lists benefits or improves your business. If a subscriber has failed to open an email in more than six months, then it’s evident they are no longer interested in what you have to offer. People are constantly changing email addresses or forgetting passwords, meaning numerous subscribers will eventually disappear. Inactive users will have a negative impact on your deliverability statistics, and cost you money if your business works with an email marketing service. Similar to any subscribers who have been inactive for six months, it’s time to re-engage those who have been idle for a shorter amount of time. Incorporate certain offers or incentives within your emails to invite users to engage with your content.
The well-being of your marketing list is extremely imperative, something that should be on your to-do list. An effective marketing list will increase your leads, and potentially long term sales as well.
If you would like to get a free diagnostic assessment of your email marketing list health, do not hesitate to contact our team today to help position your email lists to grow in right direction.
