“Search engine marketing represents only 3% of all funds spent, yet generates 70% of all leads”. As a proactive entrepreneur, you are likely to waste no time in enquiring about advertising design agencies or web marketing firms in your local area to handle your Internet marketing.
However, soon you find out that your website is up and running but as far as bringing in business is concerned, you have nothing to write home about. Now you start wondering about whether the figures quoted in the report were cooked or you did something wrong.
So what went wrong, where?
Research associated with web marketing reveals there are more than 10 million websites of which approximately 60% are commercial. Yet, less than 10% of these follow the right steps to make the web work for them.
As an entrepreneur, you can draw two important inferences from these statistics. First, despite there being millions of websites, you need to worry only about a few of your competitors.
Second, when most of the web marketers still groping in dark you have the fair chances of carving a niche for your products or services by taking smart web marketing steps.
A strategic plan to launch your product or service on the web is the backbone of your web marketing efforts. To set up a website was your immediate goal and you did it on time. But the key to its success lies in the question, how you have done that and what next? If you want to grow and use the internet to generate business for you then you need to harness the potentiality of this e-platform smartly.
Need for targeted traffic
Attractive design, crisp and compelling copy, easy navigation, well planned graphical illustration and most importantly creating a strong brand image are some of the most important aspects that go behind architecting a successful website.
But the task doesn’t end here. What next? Think why people are ready to pay exorbitant rates for buying an office space or shop in a busy commercial area. The same rule applies here. You need to have traffic on your website to make it work. Now “ëtraffic” again is a little vague unless I prefix the word “ëtarget” to it. You need “ëtargeted traffic” on your website.
If your web is not working for you Phoenix Agency, an internet marketing agency in Vaughan is helping small, medium, big businesses and brands connect with the public, potential clients, and consumers every day. Our full array of web development services along with marketing solutions can help you to:
- Increase online traffic
- Increase conversion
- Dominate your competition
- Lower client acquisition cost
- Earn fast measurable ROI
- Broaden market share
