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WHAT THEY NEEDED |  DIGITAL STRATEGY

Phoenix Agency develops Pros Give Back, a branded sports blog that showcases the charitable efforts of athletes and the organizations they work with. The goal of the blog is not simply to provide a behind the scenes look into the lives of athletes and their charitable contributions, but also to raise awareness about the charities and causes they support, thereby raising additional funds and impacting the lives of those in need.

THE ISSUE 

The vast majority of people are only able to focus on the large salaries of professional athletes and do not understand just how much effort they put towards humanitarian & charitable contributions. Phoenix Agency, in conjunction with Fantastic Sports & Entertainment Marketing, launched Pros Give Back in 2011 to help solve this issue.

Sports franchises and athletes have seen their fan base grow through extensive community work and the effort that they put forth to give back to the fans that support them on a daily basis. For every life that an athlete and franchise change, they gain a supporter in a number of different ways. Pros Give Back intends to showcase these efforts to enhance the effect.

WHAT PHOENIX AGENCY DID

THE SOLUTION 

A simple question was asked, which guided the marketing initiatives:

What Can Pros Give Back Do?” The answers are provided below:

Provide the public with insight into the good athletes do for the community.

Raise publicity for athletes and charities alike.

Help charities to differentiate themselves.

Help to pair charities with athletes for mutual benefit.

Encourage people to become proactive in their communities.

When Pros Give Back launched, Phoenix Agency was responsible for all production, development, and advertising. With the help of a dedicated blogger to spearhead the project, Phoenix Agency took a concept that had never been done before and turned it into a highly successful initiative that has attracted a great deal of positive attention from professional sports athletes, professional level coaching, and management staff.

THE RESULTS 

In January 2011 we started at “zero participation” – here are Pros Give Back stats as of today.

WEBSITE TRAFFIC

Average Monthly Users   2154
Average Monthly Page Views   3506

SOCIAL MEDIA

Twitter Followers   6199
Facebook Likes   511
Pinterest Followers   96
 
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