A brand’s logo may not seem too important at first, but after some consideration, you immediately realize the significance a logo can have on your business. A logo is essential for making a positive first impression with potential clients while creating your brand’s identity as well. The wrong logo will have a negative impact on your business, deeming your brand as unprofessional and amateur.
Creating a logo can be extremely tedious and mundane, but it’s a process that can potentially determine the success of your business. Your logo must garner attention immediately, separating your brand from other businesses. Especially any competitors. Here are four tips to ensure your logo has a positive impact on your brand.
Uniqueness
Although it’s practically impossible to create something completely original in today’s society, it’s critical to ensure your logo contains a level of originality for many reasons. An original logo will gain attention from viewers, but it will also prevent any legal issues.
When creating your brand’s logo, ensure it doesn’t infringe on any existing trademarks. In addition to trademark infringement, your logo shouldn’t resemble another brand’s either. Similar logos can cause confusion, and your brand may be associated with a completely different business.
Color Concepts
Bright, trendy, and eye-catching colors should be considered when designing a logo, as they will help your business stand out. When determining which colors to incorporate, be mindful of the impact certain colors have on individuals. Color psychology is an extremely important aspect and will determine how individuals view your logo.
Recent studies determined certain colors create specific emotions among individuals. It’s highly recommended to incorporate multiple colors when designing your logo.
Simplicity
Designing a complex logo can have a negative impact on your business, as many individuals will have trouble remembering it. Simple logos are easy to remember, and gain recognition among customers (think McDonald’s, Google, Apple, etc).
Consider a professional designer
Despite the numerous free platforms offered for graphic design, creating your own logo can be detrimental to your business. Hiring a professional designer will be extremely beneficial. Unless you’re qualified or graphically inclined, graphic designers will create an appropriate logo for your brand.
Working with graphic design agencies can be expensive, but luckily designers have partnered with online platforms to offer discounted design services (99Designs, Freelancer, UpWork).
Phoenix offers a variety of graphic design services. Feel free to call us for a free consultation.
