Data Analysis

Did you know that if you switch your personal Instagram or Twitter account to a business account, which is done very easily, you can start to monitor how people engage with what you do on these social platforms? You can do the same with Pinterest. Try it and tell me how it makes you feel. I’ve done it, and it feels awesome to know how people engage with something that I’ve created and put out in cyberspace. It’s such an ego boost. Knowing that just 1 person engaged with my post is exciting and compels me to know how I can improve this number. It’s in our nature as humans to gain acceptance of the things that we do. And being accepted in the inter-webs is huge because everyone is part of it.

At our digital marketing company in Vaughan, digital marketing, data analysis is the primary way to view how people engage and interact with your website, your email campaign and social media presence. You’ve heard the phrase ‘knowledge is power’. This phrase has its own unique meaning in digital marketing.

The following information is gathered when a visitor lands on your site:

1. Number of visitors to a site or social media channel
2. Bounce rate (number of visitors to a website who leave after viewing only one page)
3. Type of engagement (what did the visitor do in your website and was it effective in gaining a buy or follower?)
4. Data that compares how each of your online channels (social media, website, email marketing etc.) are doing against each other.

This knowledge which can turn you into a contender, or put you ahead in your industry is vital to the survival of your business – it is very critical in achieving your business goals. And achieving business goals is a powerful feeling!

When a visitor enters a website or looks at an image on a social media platform, information is already being gathered about the way they spend their time in cyberspace. Everything is always being tracked. At Phoenix Agency, an internet marketing company in Vaughan, we work hard at gathering the right kind of information so that we can align them to your business’ goals.