Content is king! Without content that attracts and engages its readers, the visitor will leave and probably not come back to your site. But you can’t just have just any old content on your site or social media channel. Readers want to be engaged. They want to be excited. They want to be amazed at an image. They want to learn useful things. They want to be entertained. When they’re done reading and watching, you want them to anticipate what’s next. This is how a content marketing agency in Tampa turns visitors to followers and eventually, paying customers. We can find content everywhere:
- Copy
- Blogs
- Case studies
- e-Books and newsletters
- Emails
- Images
- Podcasts
- Webinars
- Social Media
Great content educates, entertains and provides information. You don’t need words to carry this out, sometimes only an awesome image is enough to make a viewer wonder. Imagine if you could gain a follower just from one amazing image. People do this every day through Instagram. How exciting would it be if you could attract a slew of followers and customers through a 1-minute video of your product or a tour of your office or facilities? Great content can also come from words. Imagine if Hemingway or Stephen King were copywriters or bloggers? How awesome would the copy or blogs from the Canadian author Margaret Atwood be? Possessing the ability to take hold of a reader’s attention and entice them so they engage with a website and click on a call to action button are one of the goals of a content creator. The purpose of content is to answer questions and attract followers. Once followers are on your site, they will continue to engage with your product and company with material that keeps them interested and informed.
At Phoenix Agency, a digital marketing agency in Tampa, we have experienced content and graphic design departments that will create content that will attract your target market and turn them into lifelong followers. Both departments will create stories and images that will make sure that visitors to your social media channels and website will continue to come back to be informed, entertained and retained as paying customers.
