When you think about McDonalds, what thoughts bounce around in your head? Mine are of burgers that taste great but aren’t very healthy, then my thoughts go to their great tasting fries that have just enough salt on them to keep you coming back for more. Soon after, I’m reminded of the test that had them sit for weeks without rotting. When I see Apple Computers, I remember the stories of Steve Jobs and the ill-treatment he inflicted on his employees. Then my thoughts go to Bill Gates and his philanthropic endeavors. McDonalds, Apple, and Microsoft are known throughout the entire world. They all have their faithful consumers. And everyone has a reaction when they see their logos or hear their names. These reactions are accompanied with feelings and opinions that are a deciding factor in the way they engage with these companies.
The brand and logo are synonymous. They give us an instantaneous opinion about what a company does and what they have done. When I think of the Nike swoosh, I see athletes. McDonald’s golden arches are connected to Big Macs. The green mermaid always reminds me of Starbucks. Did you know in a survey, 80% of people said color increases brand recognition? A company’s brand represents their identity, their product or services, and their reputation. Questions about product quality and trustworthiness are important factors that come to mind with any brand.
Brand marketing is an important and unavoidable part of a business. Establishing a strong and positive brand creates trust. This trust can affect the time that a consumer spends with researching a product or service. This involves connecting to the organization’s services and products through their name, social media posts, logo, community involvement, and reputation. Everything that the public has access to will affect the brand.
In Today’s world, your brand is shaped by the words and actions of employees, customers, prospects, and others on the Internet. It is defined by experiences and perceptions and clearly identifies what makes your organization unique.
Phoenix Agency, an ad agency in Tampa’s has experienced professionals that serve as brand strategists and brand consultants, helping clients to establish and deliver a clear brand image and messaging.
