ARE YOU READY FOR 2020?

WHAT ARE YOU GOING TO DO DIFFERENTLY?

You know you have to do something different, but you’re not quite sure who you can call to help you. Your current marketing program is just not working. The people you surround yourself with that are supposed to be “experts” just don’t have a good grasp of your business or business in general.

This is the first time ever in 40 years that we are running a BLACK FRIDAY Promotion!

We thought, what a great opportunity for us to secure 12 businesses only that we can help grow in 2020.

This is not a first come-first serve opportunity.
If you want to be one of the 12 businesses only that we are looking to work with,
and you want to take advantage of having me and my team working with you as if
we were your in house marketing team, then take the first step and
Register For Free Right Now. Ross Marin will personally call you back for a brief online chat to see if we’ll be compatible together.

Learning Outcome:
Upon successful completion of this workshop, your staff will be able to:
1. Complete a thorough Business Assessment.
2. Complete a thorough Marketing Assessment.
3. Identify and analyze your competitors.
4. Identify areas of improvement.
5. Determine a realistic budget to build realistic marketing strategies.
6. Determine ideal targeted customer.
7. Determine your core currency.
8. Build your Lead Magnets.
9. Prepare 90-Day Launch Timeline.
10. Monitor analytics to deliver real-time insight.
11. Monitor campaign performances.
12. Prepare a Marketing GAMEPLAN for 1 or multiple years.

Workshop Details
Workshop Cost:                              NOW $2,497.50 + HST
                                                          Reg. $4995. + HST
Length of Workshop:                      8 hours (working lunch)
Material Provided:                           Workbook
Location:                                           At your office*
Who should be participating:        Owners, Marketing team, Department heads

* Depending on your location, travel by air and one night hotel accomodation will be extra.

Not sure we have what it takes to help you bring your business to the next level?

Check out our Capabilities Deck and take a look at the Services we provide
and the companies we have done work for.

The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers.

We want to help simplify and optimize the marketing planning process for your business. Phoenix’s marketing game plan builds core strength, spur growth through existing assets, connects actions to outcomes and allocate resources based on performance. There are three phases—evaluate, establish and execute (e3)—made up of 9 steps.
 
This workshop is designed to build core strength, connect actions to outcomes, and allocate resources based on performance. Upon completion, your marketing team will be able to prepare a marketing plan for 1 year, and multiple year terms. Once you have gone through this exercise, you will have a totally new understanding of your business and your competitors.

Phase 1

Evaluate

Gather intelligence, learn the market, and forecast potential for success.

1. Complete a Business Assessment

• Analyze historical performance
• 5 W’s: Who, What, Where, When, Why
• Growth goals – potential revenue (new markets)
• Resources – Technology Infrastructure
• SWOT Analysis

2. Complete a Marketing Assessment

• Identify Competitive advantage, Value proposition (USP)
• Marketing Analytics Reports (SEO, SM, Website)
• Review marketing done to date
• Review lead magnets
• Review website CTAs, content, design, Landing Pages, mobile compatible, optimization
• Complete a Marketing Team Assessment
• Internal Marketing Assessment from multiple stakeholders, including marketing and sales leaders, as well as key executives
• Conduct Internal Brand surveys

3. Conduct Discovery Research

• Identify top 10 competitors
  • Brand positioning, marketing strategies, pricing, product mix, website
  • Analyze their content and what types of content creation do they focus on (blog? Case studies?)
    • Analyze their SEO Structure
    • Study their Social Media Presence
• Industry Trends & Reports
• Management team interviews
• Identify areas of improvement

Phase 2

Establish

Define budgets, goals, audiences and campaign strategies.

4. Calculate Marketing Budgets

• Determine realistic budget to build realistic marketing strategies based on available resources
  • Consider ROI – based approach using historical data combined with future goals
• Build a marketing scorecard to align KPIs with overall goals
  • Build brands, generate leads, convert leads into sales, increase customer loyalty
• Set prime goal values – benchmarks for a select group of high-priority goals

5. Define Your Strengths

• Determine ideal targeted customer
• Define Your N.D.P. Grid
• Define your message
• Determine Core Currency
• Determine your Signature Solution (A to Z Process)
• What is your Funnel Anatomy
• Build your Ideal Campaigns Funnel Finder, Ultimate Lead Magnet, Trust Builder and Authority Amplifier
• Curate Content – written, video

6. Establish milestones

• Prepare 90-Day Launch Timeline
• Construct Campaign Centre
• Develop Project Centre
• Integrate into Project Management System
• Set up Campaign Tracking

Phase 3

Engage

Differentiate by doing.

7. Launch Campaigns (Activate a mix of Builders and Drivers)

• Builders – long term approach – recurring such as blogging, PR, social engagement
• Drivers – generate short term returns – leads, new customer conversions, recurring sales

8. Adapt Activities Based on Progress

• Monitor analytics to deliver real-time insight and adapt activities based on performance.

9. Monitor Progress (Stay on Track)

• Monitor how campaigns are performing, and shift strategies and resources as needed to maximize ROI.

This is the craziest offer we’ve ever put together. This is the first time ever in 40 years that we are running a BLACK FRIDAY Promotion! We thought, what a great opportunity for us to secure 12 businesses only that are serious about growing their business and becoming a modern-day thought leader.
It even includes access to our brand new course called THE SUCCESS BRAIN…that l will give to you for FREE! ($299 Value). Share this with your management team.