Although the COVID-19 pandemic continues to be a widespread global issue, vaccines are in full swing and many local businesses are beginning to think ahead as to how they can transition their local businesses to a post-pandemic world.
It is likely that most businesses will have to adapt to the changes brought on by the COVID-19 pandemic. In a world where automation and AI are taking over and e-commerce is rapidly expanding due to the onslaught of lockdowns, all local businesses no matter the industry, must be vigilant in adapting to these changes by effectively implementing an online strategy and watching for upcoming mega trends. Being prepared by taking the steps needed to change how you do business online can help your local business come out of the pandemic stronger than ever. Here are 4 tips you can utilize when transitioning your local business to a post-COVID world.
1. Re-think what social channels align with your customers needs
How many social media channels does your business use? Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok? While it’s great to be active on social media as it keeps your customers engaged in your business offerings, being on too many channels can decrease the quality of your content and is also difficult to upkeep. A lack of quality content can take a hit on your business post-pandemic, as social channels continue to become more saturated. Instead, think about your target customer and what platforms they are most likely to be on. Are your customers older professionals? Consider targeting them on Facebook. Younger consumers? Try Instagram or TikTok.
2. Actively keep your customers updated with any changes to your business
Did you know that Google searches during the pandemic have been at an all-time high? People are searching for their favourite local business online, now more than ever. Keeping your customers in the loop with any changes during the time of the pandemic is key to maintaining their trust in your brand, as it shows you are actively working to cater to them, as needed. You can do this by keeping your customers updated with how your business will be operating after the pandemic in terms of cleanliness and safety. Be sure to also keep your business openings and closures updated on your socials, websites, and Google pages.
3. Stay on top of “Mega-Trends”
Be mindful of upcoming “mega-trends” in your industry so you know how to best adapt to them post-pandemic. Some of the most popular overall trends throughout the pandemic include an increased demand for local products and a higher focus on environmental protection. If your business relates to any of these trends, be sure to highlight them throughout your online platforms!
4. Implement Digital and Social Media Tools for Tracking Analytics
Having your business on social media or maintaining your business’ website is one thing, but have you considered how well your local business’ online presence is performing? Monitoring your online performance can help you better understand what type of content your audience prefers over others. When you notice a common trend in certain types of content performing better over others, this can be an indicator as to how you should cater your products or service based on the needs of your customers. This can help you predict how to change your business’ offerings post-pandemic. If you notice that none of your content is performing well, it may be time to upgrade your digital marketing strategy. A digital marketing agency can help you re-strategize your online presence so that you can reach the people who need your service the most, at the right time.
Are you looking to upgrade your online presence just in time for re-openings? The Digital marketing experts at Phoenix Agency in Vaughan can help you elevate your business’ digital marketing and social media strategy, so you can achieve the exposure you need. Contact Ross at ross@phoenixagency.ca for a free consultation.
